Open to Design Engineer / Product Design lead roles
Senior UX / Product Design · AI-native

İsmail Yavuz
Paksoy.

I design and build products end to end — from research and design systems to production code and the AI tools that now run inside my own process.

13+years in UX / product design
SuperAppbank-backed, multi-vertical, live
Designer + engineerships real code & AI agents
Ph.D. Candidateconversational interfaces · thesis stage
01

Selected work

Five projects that show how I move from research and systems thinking to shipped interfaces, hardware and working AI.

PASSO · AktifBank — 2022–2026

The hands-on designer of a bank-backed SuperApp

The active hands-on UX designer across PASSO — a publicly live, multi-vertical SuperApp spanning ticketing, regulated service banking (multi-currency investment, loans, FAST instant payments), e-commerce, transport, lottery and NFT ticketing. I owned research, information architecture, interaction and UI end to end, and built the design system that kept design and engineering in sync across the ecosystem.

Design systemsMulti-vertical UXFinTechResearch-led
~730components
~14workstreams
550+ticketed venues
PASSO SuperApp home screen — event and venue discovery PASSO ticket-type selection for a concert PASSO interactive stadium seat-selection map

SuperApp screens — discovery, ticket selection, interactive seat map.

TakeCare · B.Sc. graduation — 2012

A brain–computer interface for bedridden patients

An EEG brain–computer-interface assistive system that lets bedridden patients manage their own care — controlling the bed, lights, A/C and media, communicating via a spelling-to-speech keyboard, and calling for help. I designed the entire pictogram-based interface (patient and doctor side) and built a working prototype with three engineers.

Accessibility / a11yBCI · EEGHealthTechIndustrial design
TakeCare main menu — a brain-signal-driven radial interface: My Comfort, Help, Stop, Fun
TakeCare environmental control — lights, air conditioner, bed positioner
TakeCare augmentative communication — on-screen scanning keyboard with speech synthesis
Project Sheeperd · METU — 2014

An outdoor interaction game played with a drone

An experimental outdoor multiplayer game where players track a quadcopter's projected light beam through wearable Arduino caps with light sensors and haptic feedback — a physical-computing / phygital interaction prototype built by a six-person team.

Physical computingArduino · IoTInteraction prototyping
Shortlisted — IxDA Interaction Awards 2018
Hardware, light
& play, outdoors.
Quadcopter “shepherd” · wearable light-sensing caps · haptic feedback · custom Arduino firmware.
Coolin / YAKO Teknoloji · Co-founder — 2016–2019

A grant-funded medical-IoT startup

Co-founder and designer of a smart portable insulin cooler — a phygital hardware + software product for people with diabetes. I designed the mobile app, branding, hardware packaging, CAD and investor materials. Backed by a TÜBİTAK research grant, with two filed patent applications.

Co-founderMedical IoTHardware + softwarePatent applications (filed)
Coolin portable insulin cooler — 3D product render, open, showing insulin pens

Coolin — industrial design / CAD render of the portable insulin cooler.

AI Portfolio System · 2026

An AI that can answer for me — grounded in evidence

This site is backed by a multi-agent system I built: it ingests my career archive, holds it to an evidence-and-clearance contract, and powers a recruiter chat agent that answers only from verified facts — and says so when it doesn't know. Built with Claude / Gemini, Node and disciplined prompt engineering. Live proof of AI inside the design process.

Multi-agentPrompt engineeringRAG-style groundingNode
Don't take my
word for it.
More work The five above are case studies. The work itself runs much wider — here's the broader map across product, teaching, research and early craft. Explore the full work map
Inside PASSO — workstreams
  • Ticketing & seat selection
  • Secure checkout & payments
  • Stadium entry & access
  • Service banking — investment (repo / bonds), loans
  • FAST instant payments (pay-by-QR)
  • MasterPass / Mastercard Priceless
  • Add-to-Wallet
  • Ticket insurance
  • PASSOLig fan cards
  • NFT / Web3 souvenir tickets
  • E-commerce (Dükkan)
  • Football engagement & transfers
  • PINQ game & gamification
  • Web platform & design system
Other industry roles
  • 4D Sight — UX for an AI streaming/ad SaaS; campaign & analytics dashboards; B2B design system
  • TalentGrid — unified design system across three recruitment-platform surfaces
  • Bilsesa · Turkish Technic — sole UX designer, enterprise aircraft-maintenance system
Teaching & mentoring — METU + beyond
  • ID302 — digital-banking UX studio (GarantiApp) PASSO precursor
  • ID402 — design studio
  • ID413 — physical computing / Arduino
  • ID313 — interactive multimedia design
  • ID414 — Design for Voice (voice assistants)
  • ID415 — UX for Special User Groups (16 students shipped apps)
  • Tones of UX — founded & hosted a 15-episode UX speaker series YouTube
  • re:coded — guest UX-process lecturer (2022)
  • UTAK 2020 — design-research workshop co-facilitator
Research & academic
  • Ph.D. candidate — conversational interfaces (thesis stage)
  • M.Sc. thesis — 3D surface texture & Repertory Grid
  • Generative design research — coined “phigital”
  • Ride-sharing UX (TAG) — multi-method study
  • 4 peer-reviewed publications
Early & multidisciplinary
  • Rolls-Royce brand-extension wristwatch (concept)
  • Modular station/airport bench
  • Portable outdoor table
  • “Sirketica” — an original corporate typeface
  • Fast-food retail brand identity
  • “Vibe Budget” — early iPhone budgeting app
02

About

A senior UX and product design leader who designs, builds, and works AI-natively — with a 13-year arc from accessibility hardware to a live, bank-backed SuperApp, grounded in academic HCI research.

Career timeline6 roles · 2012–2026
2022–2026
PASSO / AktifBankSenior UX Design Manager

The hands-on designer across a live, bank-backed multi-vertical SuperApp; owned UX + a ~730-component design system.

2022–2023
TalentGridSenior UX & Research Consultant

Unified design system across three recruitment-platform surfaces; reworked registration & matchmaking.

2022
4D SightSenior → Lead Product Designer

Led UX for an AI-driven streaming/advertising SaaS; global B2B design system; co-design workshops.

2016–2019
Coolin / YAKOCo-founder & Designer

Grant-funded medical-IoT venture; app, branding, hardware, CAD; two filed patent applications.

2013–2022
METUResearcher / RA & UX studio supervisor

Sole supervisor of a Design-for-Voice studio (ID414); UX supervisor (ID302/402); co-instructor (ID415). Enterprise usability labs.

2012–2013
Bilsesa · Turkish Airlines / Turkish TechnicSole UX Designer

Enterprise aircraft-maintenance system (warehouse & inventory), built from scratch in ~6 months.

03

Capabilities

01Design systems & DesignOps

Component libraries, design tokens, responsive mobile/web, and the governance that keeps design and engineering in sync.

02UX research & usability

Usability labs, generative research, contextmapping, design sprints and accessibility — plus behavioral analytics (GA, Hotjar) and the KPI fluency to know what to measure (HEART, SUS/CES).

03AI-native design & build

Designing and building with Claude, Codex, Google Stitch, Figma Make, Bolt & Lovable — plus multi-agent orchestration, RAG and prompt engineering as a core way of working.

04Engineering & physical computing

Ships production code in TypeScript, Python, Swift and Kotlin; physical computing with Arduino, MQTT, parametric CAD and BCI.

Live demo

Don't take my word for it — ask my AI.

A recruiter chat agent grounded entirely in my verified profile. It answers from evidence, admits what it doesn't know, and never invents a metric. It's also a working sample of how I build with AI.

Open the chat agent
Live at ask.yavuzpaksoy.com · grounded in verified, public-ok evidence.
Transcript logging is disabled on the production service.
04

Education & publications

Education, teaching and 4 publicationsMETU · Loughborough · Bilkent · IUE

Ph.D. Candidate (thesis stage), Industrial Design, METU — conversational interfaces · 2016–present  ·  M.Sc. Industrial Design, METU, 2016  ·  B.Sc. Industrial Design, Izmir University of Economics, 2012  ·  Experience Design exchange, Loughborough University (UK), 2017–18  ·  Graphic Design (visiting), Bilkent University, 2016–17.

Teaching & speaking: founder & Season-1 host of Tones of UX (2021–22), a public UX speaker series at METU — 15 episodes with industry guests on YouTube; guest UX-process lecturer at re:coded (2022); workshop co-facilitator at UTAK 2020, the national design-research conference; court-appointed expert witness (bilirkişi) on design/UX matters.

  1. Idea generation using the Fictionation design tool in an interactive prototyping course. Bayırlı, Paksoy & Börekçi — UNIDCOM/IADE, Lisbon, 2019.
  2. Generative design research for sustainability — exemplary cases for the EC Guide tool and ERM method. Kulaksız, Güngör-Boncukçu, Oğur, Paksoy, Turhan & Doğan — Re:Research Vol. 3, Intellect, 2019.
  3. Dynamic ride-sharing as an alternative transportation mode for commuting. Özgürlük & Paksoy — UNIDCOM/IADE, Lisbon, 2019.
  4. Exploration of 3D surface texturization for functional and hedonic product improvement. Paksoy & Börekçi — Design Principles & Practices, Rio de Janeiro, 2016.